Cattle Order Management

Cattle Order Management – Streamlining Ranch Operations for Smilin' Ranch Co.

Business Integrations™ partnered with Smilin’ Ranch Co. to develop a comprehensive cattle tracking and order management solution using Airtable as the relational database. This system tracks each cow by tag number, manages customer orders, and simplifies repeat business by linking past customers to specific cows. With a streamlined process for tracking cattle data and maintaining customer relationships, the rancher can easily manage the entire beef distribution process.

Client: Smilin’ Ranch Co.

Category: Cattle Management

Date: September 2024

Cattle Tracking and Description Management

Each cow is tracked in Airtable using its unique tag number and detailed description, such as breed, age, and weight at the time of butcher. This allows the rancher to have a complete and accurate overview of cattle inventory and characteristics at all times.

Linking Customer Orders to Cattle

The system links specific cows to customer orders, detailing the amount of beef each customer has requested and their preferences. This ensures that every order is fulfilled accurately, providing customers with the exact product they requested.

Process and Status Tracking

Airtable also tracks the current status of each cow, such as grazing, pre-butchering, or butchered, making it easy to manage operations and logistics. This clear visibility helps the rancher stay organized and plan ahead.

Automated Customer Communication

The database includes automated communication features, making it easy to reach out to past customers for repeat business. This allows Smilin’ Ranch Co. to offer customers a chance to reserve their beef for the next year, eliminating the need to search for new buyers.